Selling · introduction mandate

We find the buyers and open the door. You walk through it.

A narrower mandate for a specific set of owners: we prepare a concise profile, build a curated list of buyers, approach them quietly, and introduce the ones who want to talk. What happens after the introduction is yours to run – or ours, if you ask.

Thirty minutes with a founding partner. If the answer is the introduction mandate, we will say so.

Who it suits

A small number of owners. Possibly you. Probably not.

An introduction mandate fits an owner who has sold a company before and intends to negotiate this one personally; an owner for whom a full process would add more machinery than value, given their experience, the transaction and the likely buyers; or an owner who wants to establish whether the buyers we believe exist actually exist, before committing to more. In those situations it is the right instrument, and we will say so.

For most owners in our range it is not. The value in a sale is decided in the work an introduction mandate leaves out – the valuation, the preparation, the buyer’s case, the negotiation of structure – and a founder who has not done that work is negotiating against a buyer whose deal team does this for a living. If that describes you, the full mandate is the one we would recommend, and the first call is where we tell you which.

What it includes

Five things, done properly.

  • A concise profile, not a memorandum

    A teaser and an executive summary written to establish relevance for a serious buyer without identifying the company. Enough to earn a conversation; not the case a committee approves.

  • A curated buyer list

    Named, researched and ranked against your company – strategic acquirers and financial buyers who have a reason to want it. Not a database export. We do not broadcast.

  • A preliminary data room

    Opened for initial review by the buyers who engage, with disclosure staged so that nothing sensitive moves before it should.

  • Outreach and introduction

    We approach the list quietly and anonymously – a buyer learns your name only after signing a confidentiality undertaking, unless you decide otherwise – qualify the responses, and introduce the buyers who want to progress.

  • Light-touch follow-up

    We coordinate the first contacts and answer factual and process questions in the weeks after an introduction, so a conversation does not die of logistics.

What it does not include

Everything a buyer would rather you did without.

The engagement letter says this in as many words, and so do we. An introduction mandate excludes valuation advice; the negotiation of price or any other term; offer strategy; the information memorandum and the management presentation; the coordination of due diligence; the transaction documents; and everything else between an introduction and the wire. From the first serious conversation onward, you are running the transaction – unless you decide otherwise.

We list this plainly because a buyer knows exactly where a seller without advisers is weakest, and it is here. Read the list once as a description of the mandate, and once as a description of what you would be doing alone.

How it runs

Two movements, then a decision.

Prepare and mapThe profile, the buyer list and the preliminary data room. Two to four weeks for a company with its numbers in order. What it asks of you: the facts, and a decision on how you want to be approached.
Approach and introduceOutreach to the list, qualification of the responses, introductions to the buyers who want to talk, and follow-up on the first contacts. The exclusivity you grant us covers this work and nothing beyond it: you remain free to negotiate with any buyer we introduce, directly or with another adviser.
Then decideWhen a buyer wants to progress, three routes are open and the engagement letter names all three: take it from there yourself; engage another adviser; or ask us to run it as a full mandate under a separate letter. Nothing in the introduction mandate obliges you to any of them.
How we are paid

The same structure as every mandate we take.

A monthly retainer sized to the scope of the work, and a success fee on total enterprise value at closing. The retainer funds the preparation; the success fee is earned when the transaction is. You see every economic term before you sign. An introduction mandate is a narrower scope, and its retainer is sized to that scope. It is not a cheaper way to buy the same work.Fees & how we’re paid →

One side of every table. We act for sellers and we act for buyers. We never act for both in the same transaction – not as adviser to one and introducer to the other, not through an affiliate, not with a wall between the rooms. In any transaction we are in, we are on one side of it, we are paid by that side, and every participant knows which side that is. How we handle conflicts →

The other side of the table

The buyer has done this before. You probably have not. An introduction mandate opens the door; everything that decides the price happens after you walk through it.

What the full mandate carries →

Not sure which mandate fits?

Thirty minutes with a founding partner. Bring the company and the situation; we will tell you which mandate we would recommend and why – and if the answer is the introduction mandate, we will say that too. A first call commits you to nothing.