Thirty-four companies sold on full sell-side mandates since 2020. Here is exactly what that means.
Most advisory websites blend three different things into one impressive wall: what the firm has closed, what its people did in prior careers, and stories that prove judgment. We keep them apart, because an owner deciding whom to trust with the largest transaction of their life deserves to know exactly whose experience is whose. Every claim on this page states its own provenance.
Because sample definition is the thing that separates a datum from a boast, here is exactly what each number means – and what it does not.
What each number means
What counts
- Definition of “sold”
- A signed purchase agreement that reached completion – funds transferred to the seller. Not a signed mandate, not an LOI, not a deal that signed and then failed to close.
- Whose deals
- Full sell-side mandates run by B2B Capital. Buy-side, introduction and origination mandates are reported separately as they close; prior-career transactions by members of this team are counted separately and never blended in – see section 3 below.
- Period
- Completions between 1 January 2020 and the date shown on this page.
What it does not say
- Not a success rate
- 34 is a numerator. The denominator – mandates taken that did not complete – is a number we intend to publish with the same definition, and until we do you should read 34 as volume, not as a hit rate.
- Not a price claim
- The count itself implies nothing about what any company achieved. The outcome figures we publish – 86%, 76% and 32% – are separate claims, each with its stated basis where it appears: here, on the home page and on Deal terms & structure.
- Not named
- Client confidentiality. What we offer instead is a call with founders we have already sold for.
How to check it
- On request
- Any prospective client, or any journalist, can ask for the count broken down by year, by seller geography and by buyer geography. We will provide it.
- Substantiation
- Every closing is evidenced in a file held before publication – one row per completion, per named individual claiming it.
- Currency
- Career and team aggregates on this site are stated in US dollars. Individually announced transaction values are given in the currency they were announced in, so that they remain checkable against public sources.
The record, as tiles – each one says whose it is
By service line
Sell-side mandates
The completion count and every outcome figure on this page are drawn from full sell-side mandates run by B2B Capital since 2020 – letters of intent, earn-outs, valuation expectations and founder hours alike. They are not blended with anything else.
Buy-side mandates
Reported here as they close, with the same definition of “closed” and the same provenance. Until then, the buy-side experience we describe is the prior-career record of the partners, attributed by name in section 3.
Introduction & origination mandates
Reported here as transactions result from them, counted separately from full mandates and never added to the 34.
The transaction that explains why this firm exists.
€12M → €38M · eighteen months
- Class
- B2B Capital mandate – the second sale.
- What happened
- A strong, growing company took one unsolicited offer, advised by a lawyer and a success-fee-only adviser; no competing buyer was ever contacted. Eighteen months later the new owner hired us and ran a full competitive process. More than three times the price.
What it does and does not show
- What it shows
- €12 million was one buyer’s answer; €38 million was what a market produced. Nobody can say what a market would have produced the first time, because nobody ran one.
- What it does not show
- That a process is worth three times. Circumstances differ, and no single transaction proves a rule.
- Check it
- Any prospective client receives a reference who can confirm it.
1 · B2B Capital engagements
Our client transactions are covered by confidentiality – deliberately, and it's the same discretion you'll want when it's your name on the teaser. What we publish here is what consent permits, dated and never extrapolated.
What we can add for any serious counterparty today: the prior-career transactions of each senior person, by name where public sources allow, and our process standard in writing – what you get in the first eight weeks. What we won't do is inflate. If the verified version isn't enough for your board, that's a legitimate conclusion – and we'd rather lose the mandate than win it with numbers we can't stand behind.
2 · Judgment stories
Deals teach. Nothing is published here until the client concerned has consented in writing; when one has, the lesson appears – anonymised where required, and told with the decision logic as the hero: the situation, what everyone initially assumed, what we saw differently, how that changed the process, and what happened.
3 · Senior-team prior careers
Every senior person here has built and sold a technology company – as founder, co-founder or operating principal, and each biography says which – and the same team has closed more than $40 billion of M&A and complex corporate transactions across prior careers inside global corporations and top-tier law firms. Along the way, that work built long-standing relationships with acquirers this team has represented as counsel and as advisers, and worked inside. Those relationships are part of what a mandate buys. The experience itself is attributed where it belongs – to the person, at the institution, in the role – on the People page, named where consent and public sources allow.
If you have sold a company before. You do not need an adviser to explain a letter of intent or a data room to you. The differences sit further inside the mandate: the partner who wins your business stays in the work; the valuation is built before market rather than in response to an offer; every priority buyer has a written decision thesis before contact; diligence is prepared before exclusivity rather than survived during it; and price and structure are negotiated together, while alternatives still exist. If your last adviser did all of that well, the question is only whether we can do it better for this company – and that is a short conversation. → People
Selected, by way of scale – from Travis Callahan's prior career: transactions negotiated and structured as Group VP & Senior Legal Counsel M&A inside ABB's ~$24B global acquisition programme – the programme whose largest transactions in those years were Baldor ($4.2B), Thomas & Betts ($3.9B) and Power-One ($1B), named here for the scale of the programme rather than as a claim to a role on each; and, at Bingham, as counsel and one of a team of five, the $19B Parmalat restructuring – Global and European Restructuring Deal of the Year (IFR 2005).
Check the record. Then call.
Ask for the count by year and geography, the denominators and method behind every percentage, and a reference call with a founder we sold for in a situation like yours, where that founder has agreed to take it. We will provide all three before you commit to anything.